BRINGING A VISION
BRAND ARCHITECTURE & DESIGN
Brand Identity, brand strategy, creative direction and execution
Some people think we create logos.
A business is a story – that is what people really buy. Yet how do you say so much about yourself without taking much of your audience’s time? At least at first glance. Remember they’re very busy, overwhelmed with data, and they’re in a hurry. So, it is imperative that you’re able to convey your essence to them – in fact – without saying a word.
WHAT STAGE IS YOUR BUSINESS?
Depending on what stage of brand development you are (and the capacity of your business), let us help you create a brand identity that sets your business apart... and suits your budget and matches your goals
We will carry out a quick audit to find out what the target audience responds to and what will motivate employees. This is the start of building the expressions that bind a loyal tribe. What we deliver in this service area is a full brand and corporate identity framework, which typically includes:
logo and identity constructs; colour signature; typographic systems; brand language, acceptable usage; signage and merchandising; application; livery; clothing; environmental branding; culture expressions etc.
We create a framework delivered in form of an identity manual. This framework is the playbook for an airtight identity ecosystem that penetrates the inner spaces of the business, inspiring a desire to belong – both from employees, existing and potential customers.